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https://www.icmrindia.org/free%20resources/casestudies/branded-gold-jewellery1.htm
Branded Gold Jewellery Market in India: The Gold Rush In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Instead of being regarded as only an investment option, jewellery was being prized for its aesthetic appeal. In other words, the focus seemed to have shifted from content to design.
https://business.mapsofindia.com/top-brands-india/top-jewelry-brands-in-india.html
May 05, 2015 · India is home to some of the finest brands that are not only popular within the country but are rated as trusted brands across the globe. Due to opportunities offered by the branded jewellery...5/5(20)
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