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https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
The new millennium witnessed a definite change in consumer preferences. Branded jewellery also gained acceptance forcing traditional jewellers to go in for branding. Given the opportunities the branded jewellery market offered; the number of gold retailers in the country increased sharply.
https://www.academia.edu/19858172/PERCEPTION_OF_CONSUMERS_TOWARDS_BRANDED_JEWELLERY_PRODUCTS_OF_MALABAR_GOLD_IN_THIRUVANANTHAPURAM_CITY
(PDF) PERCEPTION OF CONSUMERS TOWARDS BRANDED JEWELLERY PRODUCTS OF MALABAR GOLD IN THIRUVANANTHAPURAM CITY IAEME Publication - Academia.edu Branded jewellery products have created a sort of revolution in the field of jewellery retail market.
https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/a-study-on-consumers-awareness-and-perception-about-branded-jewellery/NTkzMw==/?is=1
A Study on Consumers‘ Awareness and Perception About Branded Jewellery. Mrs. C. Gomathy, Dr. Mrs. N. Yesoda Devi. Abstract : Branded jewellery has gained acceptance forcing traditional jewellers to go in for anding. Branded players such as Tanishq, …4.3/5(60)
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
Consumer Perception of Branded Jewelry in India 165 who want to represent social status and wealth, and those who desire to be to be fashionable and people who like to pamper themselves buy branded jewelry. Nowadays there are larger brands witnessing an upward activity mainly due to factors
https://trp.org.in/wp-content/uploads/2016/12/AJMS-Vol.5-No.2-July-Dec-2016-pp.15-22.pdf
Keywords: Perception, Branded and Non-branded jewellery, Garrett ranking, Chi square test I. INTRODUCTION OF THE STUDY Consumer perception refers to how consumers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, their own personal experience or how they have heard other people
https://clootrack.com/online-jewellery-5-amazing-opportunities-uncovered-from-customer-perception-analysis/
Consumer perception depicts how a customer or a potential customer views a brand and its products / services. Consumer perception has high influence on consumer buying behavior, which ultimately affects the profitability of a business. While buying an expensive product such as jewellery, which mainly satisfies a consumer’s self esteem (according to the Maslow’s hierarchy of needs), a consumer …
http://www.iaeme.com/MasterAdmin/UploadFolder/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI.pdf
0.011 respectively. Since the respective ‘p’ values of consumer preference between branded and traditional jewellers are less than 0.05 the null hypothesis is rejected. It shows that educational qualification wise there is significant difference in consumer preference between branded and non branded jewellers
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