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https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
“A comparative study on the consumer’s Perception towards Local and none branded jewellery” is to find out: To compare between the consumer preference among the branded and non branded jewellery. To know consumer perception towards jewellery. Brand awareness of various brands in the jewellery market.
https://www.academia.edu/19858172/PERCEPTION_OF_CONSUMERS_TOWARDS_BRANDED_JEWELLERY_PRODUCTS_OF_MALABAR_GOLD_IN_THIRUVANANTHAPURAM_CITY
(PDF) PERCEPTION OF CONSUMERS TOWARDS BRANDED JEWELLERY PRODUCTS OF MALABAR GOLD IN THIRUVANANTHAPURAM CITY IAEME Publication - Academia.edu Branded jewellery products have created a sort of revolution in the field of jewellery retail market.
https://www.researchgate.net/publication/341940424_RETAILERS_AND_CUSTOMERS_PERCEPTION_TOWARDS_BRANDED_GEMS_AND_JEWELRY_A_COMPARATIVE_STUDY
We have tried to compare the perception of customer towards branded Jewelry through well drafted questionnaire from customer and also through retailers dealing in branded Gems & Jewelry. It was...
https://studymoose.com/brand-awareness-and-perception-towards-branded-jewellery-essay
Brand perception is created by consumer experience with the brand’s product or service. In other words, perception is the values consumers attach to a brand. After the purchase of specialty goods or shopping goods, the customer exhibits post purchase behaviour. It may be either cognitive consonance or cognitive dissonance.
http://www.ijtrd.com/papers/IJTRD5410.pdf
The branded jewellery segment occupied only a small share of the total jewellery market because of the mindset of the average Indian buyer who still regarded jewellery as an investment and also from local makers. Moreover, 80% consumers trusted only their family jewellers when buying jewellery.
https://www.studymode.com/essays/Brand-Awareness-And-Perception-Towards-Branded-53443763.html
A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country.
http://www.iaeme.com/MasterAdmin/UploadFolder/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI/A%20STUDY%20ON%20BUYING%20BEHAVIOUR%20OF%20CUSTOMERS%20TOWARDS%20BRANDED%20AND%20NON%20BRANDED%20GOLD%20JEWELLERY%20WITH%20REFERENCE%20TO%20KANYAKUMARI.pdf
In this study the research worker seeks to look into which factors that determinant the behaviour of consumers towards branded and non-branded jewellery products. The objective of the study is to get response about various factors affecting buying behaviour of jewellery products.
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
This research paper focuses on consumer perception towards branded jewelry. The research explores different dimension of factors which affect consumer preference for branded jewelry. It highlights consumer’s perceptions, expectations and evaluations which determine the awareness of branded jewelry among.
https://www.slideshare.net/abhijit055/a-comparative-study-on-the-consumers-preference-towards-branded-jewellery-over-non-branded-jewellery-in-mumbai
Aug 09, 2012 · The new millenniumwitnessed a definite change in consumer preferences.Branded jewellery also gained acceptance forcing traditional jewelers to go in for branding.Given the opportunities the branded jewellery market offered; the number of gold retailers in …
https://www.slideshare.net/gauravgolu/consumer-buying-behaviour-of-branded-and-non-branded-jewellery
Jul 17, 2012 · BRANDED JEWELLERY Name & reputation gives a confidence to the consumer It comes with a written lifetime guarantee, considering the emotional quotient of the consumer Excellent quality, good selling policies and backup services for jewellery Has a more contemporary stylish and classic outlook, which easily segments itself among the traditional ones. Available at multiple outlets
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