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https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/jewelry-precious-metals-pewter-industries
FTC Extends Deadline for Public Input on Jewelry Industry Marketing Guides (August 15, 2012) FTC Seeks Public Input on Jewelry Industry Marketing Guides (June 22, 2012) FTC Revises Jewelry Guides to Reflect the Use of Base Metal Alloys in Platinum Jewelry (December 16, 2010) FTC Revises Jewelry Guides to Reflect the Use of Base Metal Alloys in ...
https://www.ftc.gov/tips-advice/business-center/selected-industries/jewelry
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years. ... Explains the new portion of the FTC’s Jewelry Guide that discusses requirements for jewelry sellers when marking and advertising platinum jewelry and disclosures concerning products alloyed with non-precious metals.
https://www.ftc.gov/news-events/media-resources/tools-consumers/jewelry-guides
Jewelry Guides: Helping Consumers Understand What They’re Buying. The FTC’s Jewelry Guides are designed to help consumers get accurate information when they are shopping for gemstones and their laboratory-created and imitation substitutes; natural and cultured pearls and their imitations; products made from precious metals such as gold, silver, and platinum, precious metal alloys, and ...
https://www.federalregister.gov/documents/2018/08/16/2018-17454/guides-for-the-jewelry-precious-metals-and-pewter-industries
Aug 16, 2018 · (d) These guides set forth the Federal Trade Commission's current thinking about claims for jewelry and articles made from precious metals and pewter. The guides help marketers and other industry members avoid making claims that are unfair or deceptive under Section 5 of the FTC …
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