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https://www.jewelleryandwatchbirmingham.com/news/consumer-buying-behaviour-of-jewellery
Consumer Buying Behaviour of Jewellery 14 Jun 2019 One of the biggest challenges the jewellery industry faces is that a new generation of consumers would rather spend money on experiences and technology than buy a piece of jewellery that will last a lifetime.
https://www.slideshare.net/ashwinanitt/jewellery-buying-behaviour
Jan 01, 2014 · Jewellery buying behaviour 1. MARKETING MANAGEMENT ASSIGNMENT JEWELLERY BUYING BEHAVIOUR Submitted By Ashwin A Kumar Roll No : 215112004 1 2. Introduction India is a country which is rich in culture and heritage. Gold has played an important part in India's culture and continues to play an integral part in our lives.
https://www.worldwidejournals.com/paripex/recent_issues_pdf/2014/October/October_2014_1413548145__56.pdf
The consumer buying behavior shows a shift from content to design in jewellery i.e. fashionable jewellery is the range now a days and acquire the status symbol in their mainds.People also look for the convenience while visiting the stores and this is the reason why some people today visit jewellery shop for making purchases as they easily approachable, reliable, prices are negotiable and also they have …Author: Dr.M.THIRUMAGAL Vijaya
https://www.iiste.org/Journals/index.php/EJBM/article/viewFile/20278/20641
The purpose of this research is to find out buying behaviour of customer’s towards jewellery products with special reference to Dhaka New Market. In this study, a descriptive research is used to identify the characteristics of relevant groups, such as consumers, sales person, organizations or market areas.
http://www.allsubjectjournal.com/vol2/issue7/PartB/pdf/16.1.pdf
jewellery. It is valued in India as a savings and investment vehicle and is the second preferred investment option after deposits and mutual funds. Hence, this study deals with the purchase behaviour of jewellery buyers in Coimbatore city. The results of the study reveal that, consumers have purchased gold jewellery for the purpose of investment.Cited by: 1
https://jbrmr.com/cdn/article_file/i-24_c-237.pdf
Figure 1: Thai Jewelry Fabrication (Reuters, survey 2014) In Thailand’s domestic market, there are more than 6,000 gold ornament retail stores (Gold Trader Association Thailand, 2014).It would be beneficial for these retail stores to understand the market conditions and customers’ behavior and purchase intention for gold ornaments.
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