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https://findmyrock.com/purchase/buying-strategies/negotiating-techniques-on-in-store-diamond-purchases/
May 13, 2013 · The markup on jewelry ranges from 100% to 400%, which leaves a lot of wiggle room for a lower price. As a general rule of thumb, offer 50% of the asking price and go from there. If you do everything right, you could end up with a 30% to 40% discount. Here are some tips on negotiating the best price for your diamond. …
https://pocketsense.com/negotiate-diamond-prices-7531642.html
Dec 12, 2019 · Make sure you know the "Cs" of diamond quality and why they're important. These are the diamond's cut (shape), karat (size), clarity (transparency) and color. Lower quality diamonds will not be as transparent, will not sparkle (do due a cheaper cut), and could be smaller and of a smoky color than higher quality diamonds.
https://www.poggenpoel.com/blog/negotiating-the-best-price-on-an-engagement-ring/
A diamond is a specific colour and clarity. If anyone quotes on a vague range like J/K (J is whiter than K), VS1/VS2 (VS1 has less impurities than a VS2), GIA/HRD “nope them”. Generally speaking a J VS1 costs 35% more than a K VS2. Whether you’re buying a 0,70ct diamond or a 2ct diamond that’s a significant difference in price.
https://oureverydaylife.com/how-to-negotiate-on-jewelry-12306686.html
If a store is dramatically more or less expensive, something is not right or the jewelry is not of the same quality. Ask to see the certification on any diamond you are interested in and make sure the certification matches the diamond by looking at the stone under 10x magnification.
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