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https://www.factinate.com/editorial/gerald-ratner/
And that’s exactly how much the Ratners Group lost in value in 1991 following an extraordinary gaffe by its CEO, Gerald Ratner. Gerald Ratner didn’t build Ratners Group from the ground up—but he did tear it down all by himself. Ratners Group was his family’s small jewelry business. He began to work there when he was just a teen in the 60s.
https://www.theguardian.com/business/2014/aug/22/gerald-ratner-jewellery-total-crap-1992-archive
Aug 22, 2014 · Ratners jewellery chain has admitted for the first time that its business was decisively wounded when former chairman Gerald Ratner described one of its products as “total crap”.
https://www.eadt.co.uk/news/business/gerald-ratner-on-his-speech-the-ratner-group-ceo-speaks-2504624
Oct 02, 2018 · Gerald Ratner’s gaffe, made during a speech in 1991, has gone down in history as one of the biggest corporate mistakes of all time, losing the jewellery tycoon his 2,500 shops and his fortune.
https://www.theguardian.com/media/2005/apr/27/marketingandpr
Apr 27, 2005 · Mr Ratner's monumental gaffe - which wiped £500m off the value of the company forcing stores to close and Mr Ratner to resign - is now used as a …
https://www.independent.co.uk/news/business/ratner-losses-mean-closure-of-330-shops-1541709.html
RATNERS GROUP, one of the best-known names on the high street, is to close 330 jewellery stores and axe about 2,500 jobs in Britain and the US after reporting a massive slide to annual losses of ...
https://www.telegraph.co.uk/news/2017/09/17/gerald-ratners-wife-told-not-make-joke/
Sep 17, 2017 · The 1991 joke and its consequences were so far reached that a “Ratner moment” became shorthand for a catastrophic gaffe.
https://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/
Gerald Ratner inherited his father’s jewellery business in 1984. Within six years he had turned a small retailer into a multimillion-dollar empire. He made it so successful that it seemed every British high street had a Ratner’s store or one of the associated companies he had brought up.
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