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https://www.thesprucecrafts.com/sarah-coventry-jewelry-2043793
Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy. The jewelry brand passed through a few more owners, including a Canadian company, but never regained its former popularity and has disappeared from today's market.
https://en.wikipedia.org/wiki/Costume_jewelries
Sarah Coventry 1959 "Sultana" jewelry set. In the Art Modern period following World War II, jewelry designs became more traditional and understated. The big, bold styles of the Retro period went out of style and were replaced by the more tailored styles of the 1950s and 1960s.
https://www.collectorsweekly.com/costume-jewelry/sarah-coventry
Founded in 1949 by Charles Stuart, Sarah Coventry was named via the combination of his granddaughter’s first name and the town of Coventry in England—where the Stuart family had emigrated from. Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer.
http://www.vintagesarahcoventry.nova-antiques.com/06230502_sarah_coventry_jewelry_markings_001.htm
Sarah Coventry jewelry is becoming scarce and collectors are becoming more interested in its mark and history. Charles H. Stuart, who founded Emmons, also founded Sarah Coventry. Emmons was named for his wife and Sarah was named for his daughter. Sarah Coventry jewelry was sold mainly at home fashion shows until 1984. The marking on thisvintage ...
https://www.lifeinthefingerlakes.com/glittered-rise-fall-sarah-coventry-inc/
The birthplace of Sarah Coventry, both the child and the jewelry that borrowed her name, is the village of Newark. Nestled between Syracuse and Rochester, this small community sits on the banks of the Erie Canal. To the north, large orchards and farms abound, to …
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