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https://en.wikipedia.org/wiki/Liquidation_Channel
Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas which mainly specializes in selling jewelry. The network is a subsidiary of the Indian-based Vaibhav Global Limited. The network's reach is approximately 77 million households in the United States. The network sells inventory in a reverse auction format. It …Headquarters: Austin, Texas
https://blog.shoplc.com/shop-lc-delivering-joy/
Jan 08, 2017 · We originally launched as The Jewelry Channel (TJC) in 2007. Unfortunately, after our launch, a recession hit, and we thought we’d be closing our doors for good. Emerging as the Liquidation Channel, it reflected the belief that all remaining stock would be liquidated before shutting down for good.
https://www.liquisearch.com/liquidation_channel/history
The Liquidation Channel succeeded The Jewelry Channel on December 1, 2008 at 1:00AM ET. The first official auction began at 5:05PM Eastern Time after over 16 hours of a promotional loop. The Jewelry Channel USA has overseas versions of their channel in the United Kingdom (The Jewellery Channel) and Germany (Der Schmuckkanal) that are still active.
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