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https://www.cbsnews.com/news/diamond-industry-wants-women-to-buy-their-own-rings/
Barnett's experience echoes the trend of women buying jewelry for themselves, analysts said. "Women are living on their own more, they may be taking care of others, so they're more comfortable …
https://www.forbes.com/sites/rachellebergstein/2017/08/09/female-self-purchasing-isnt-just-a-jewelry-industry-pipedream/
Among jewelry professionals, its more official name is “female self-purchase” and it’s a big topic of conversation, as a potential way to attract millennial customers and bring in more revenue.
https://www.nationaljeweler.com/independents/retail-surveys/6885-study-51-percent-of-millennial-women-buy-jewelry-for-themselves
In fact, MVI has named the consumer segment of the millennial female who purchases jewelry for herself “The Luxury Growth Demographic of Opportunity,” because they have a 30-year-plus …
https://thehustle.co/11152019-women-jewelry-Mejuri/
In a survey by the retail group Yoox Net-a-Porter, more than 60% of women indicated they’d rather buy a piece of jewelry themselves than wait to receive it as a gift. It’s a golden opportunity for some …
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